Jess came to us just over a year ago now and has been one of Fitness Lab’s greatest personal training success stories all through her own desire, hard work and dedication to her fitness journey.

As someone who would admit herself, the gym was somewhere Jess always found intimidating. Working nearby in Soho just around the corner she had walked passed our personal training studio; Fitness Lab Soho on countless occasions and last August finally made the decision to book a free consultation.


Deciding to commence personal training twice per week on Tuesdays and Thursdays Jess started her journey with Jack.

Now it might be easy to think that Jess jumped straight into gruelling workouts, with her heart rate through the roof and being left led on the floor in a pool of sweat after every session because of the way it is perceived you have to train to get results with personal training. However this wasn’t and isn’t the case. Since starting last year there have never been more than 6 main exercises in one of Jess’s workouts.

The first thing Jess worked on was:

  1. Increasing daily step count to 10k per day everyday and sending a screen shot of the numbers to Jack everyday.

An image detailing a clients step count

These screen shots are still sent everyday even now.

The second detail introduced to Jess

  1. An individualised calorie target to hit every day / week.

For around 5 months these were the only two things set to Jess.

With these in place she consistently lost on average around 1kg per week, purely down to her dedication and consistency.

There was then a small plateau in weight loss and so this is the time to change some thing slightly. All that happened next was to increase her daily step count by 5k to 15k per day.

From this point forwards the weight loss continued back to her incredible average of 1kg per week being lost.

During the corona virus lockdown Jess continued her personal training with Fitness Lab through our remote personal training service, still training twice per week on her favoured Tuesdays and Thursdays at the same times.

Again, the only tasks set to Jess throughout this whole period have been a daily step count plus a weekly calorie target. The calorie target has not changed since the original one set in August of last year.

With the effects of COVID-19, Jess purchased a bicycle in order to use for transport. A new activity target was introduced – a week accumulation of 50km per week on the bike.

Jess to this day still religiously sticks to her routine of her training sessions on Tuesdays and Thursdays and is as consistent as ever with any homework set to her and never fails to hit her two targets of calories and steps.

Through these simple steps and through Jess’s incredible dedication and consistency she has lost an incredible total of: 40kg / 88lbs / 6.5 stone.

However, the numbers on the scale aren’t the only successes Jess has achieved.

In her own words:

“This time last year I nervously walked through this door and down the stairs for my first PT session with @jack_coxall and boy am I glad I did!

I may have almost cried doing banded hip thrusts in that first session (to be fair I almost cried today with double lunges) but last week I was doing weighted hip thrusts of 110kg & 65kg deadlifts 💪🏼🏋🏼‍♀️ so that’s definitely some progress!!

It has truly become my happy place and seriously, if you told me this time last year that I’d be 4 sizes smaller, several bra sizes down, quite a few stone lighter, walking at least 15k steps a day, cycling 50km a week and not to mention just being considerably healthier, happier and stronger I would have quite simply told you to f*#k off.

It’s a humble brag but one I’m unbelievably proud of.

Thank you Jack and all the brilliant team at @fitness_lab_official for being so wonderfully supportive through this little journey of mine which I honestly can’t wait to continue.”












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    5 star review  I have MS so have limited mobility. Ash has drawn me up a program to strengthen my core and upper body using resistance bands. The exercises, their purpose, which muscles were being worked were all clearly explained and demonstrated. Very excited about getting into the routine of using the program and I'm sure I will be going back to Ash for add ons. 10/10

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    5 star review  I had a couple of sessions at Fitness Lab in its previous guise as a rowing/HITT venue and I loved it then. I love it even more now! The quality of the training is superb and facilities are clean and tidy with everything you need post-workout. I have experienced gyms where form has taken a back seat when training but not at Fitness Lab. There is a real focus on doing things properly, and I can see the benefits of working towards well structured goals and a distinct plan. The trainers are lovely and friendly, there's always a warm welcome from them and anyone else there. Emily is an awesome PT, she knows her stuff. She's encouraging but doesn't let me off the hook easily, and that has pushed me to do more outside of the studio. I don't live or work any where near the studio but I'm happy to travel because this little place is a gem. I can't imagine going anywhere else whilst I live in London.

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    5 star review  I've been coming into Fitness Lab Soho for my PT sessions regularly for few years now as I find everything about it perfect. From the location of the studio, to the space and cleanliness of the gym but most importantly the team of instructors - they are very professional! After the initial consultation I was presented with an individual and detailed approach to my fitness needs (I have a shoulder injury hence needed to be careful). It has been extremely beneficial for my body and mind as well as helped me to get closer to my goals! If you're looking for an individually tailored fitness/diet programme give it try at Fitness Lab Soho.

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